December 7th, 2008
I have used Campaign Monitor for the past 3+ years. Before Campaign Monitor I used various other providers (ExactTarget, SilverPop, MailChimp) as well as some homegrown solutions.
Please don’t ever use Outlook or regular email to send out a newsletter to more than 10 people. The risks are not worth the tiny amounts of money you “save”.
Why I use Campaign Monitor
- Easy to add signup forms to your site.
- It’s cheap - $5 per send and 1¢ per recipient
- They have really nice reports - the reporting is similar to Google Analytics
- They have built in auto-scrubbing of lists. Old emails are automatically cleaned out of your lists.
- Emails are easy to customize - I can either use my own html/images or pick one of their existing templates
- There is free preview & testing of emails. Emails are hard to get right across all the different clients (don’t even get me started on lotus notes
)
- There service is reliable. I haven’t had any issues in the 3+ years I have used their service.
- They are experts in their industry. Their blog is top-notch. They often post research & tips that really and truly help. For example, check out this post about CSS support in email clients.
- They have a powerful API.
- They have serious reputable clients (this can help if you ever need to justify a decision to someone).
December 7th, 2008
Below is my list of everything I try and do to promote a new website. I will at least seriously consider ever one of these below items, you should too:
- setup thoughtful content including meta keyword, meta description, title & alt tags for images
- identify similar sites & send out link reciprocity requests
- join a network like 9 rules (research industry specific sites)
- setup a blog
- setup a RSS feed
- setup an email newsletter
- add tell a friend links on key pages (product pages)
- submit site to search engines and directories see my list of sites I submit to
- submit site to design galleries & industry sites
- join industry forums & post with an email signature (keep on topic & not spammy)
- setup your email with a signature with your site URL & tagline
- make up bumper sticker’s for your cars with the site URL
- give out samples to prominent sites/blogs in exchange for reviews or at least links
- setup contests/giveaways on your site or other’s sites (maybe tie it to newsletter signups for entry)
- go old school and have business cards printed (authors should print bookmarks instead)
- tell people you meet in person about the site and handout business cards
- network at industry events & handout business cards
- add your URL to your social networking profiles (linkedin, facebook, myspace, facespace
)
- create a widget that people can put on their sites to promote yours
- setup a google XML sitemap
- use paid advertising like google adwords & text links
April 2nd, 2006
It’s both cheecho. Especially in these early months, I am struggling more with personal issues, like motivation and managing my time, and less on the more practical issues of starting a business.
The biggest source of inspiration for me right now is Steve Pavlina. If you haven’t read any of his stuff, do so right now. His posts are insightful and in-depth. He approaches blogging like he is a genius that is making a living from his blog. There is a good reason for this, as he does have smarts and he is making major cashola. Another bonus is I am sure that you could read his site for a decade and never come across the term cashola.
March 19th, 2006
• I am easily distracted. I tend to drop ideas before I complete them.
• I procrastinate.
• I am too timid. It takes a HUGE amount of effort to get me to act.
• I can be antisocial.