10 reasons why I use Campaign Monitor (for sending newsletters)
Sunday, December 7th, 2008I have used Campaign Monitor for the past 3+ years. Before Campaign Monitor I used various other providers (ExactTarget, SilverPop, MailChimp) as well as some homegrown solutions.
Please don’t ever use Outlook or regular email to send out a newsletter to more than 10 people. The risks are not worth the tiny amounts of money you “save”.
Why I use Campaign Monitor
- Easy to add signup forms to your site.
- It’s cheap - $5 per send and 1¢ per recipient
- They have really nice reports - the reporting is similar to Google Analytics
- They have built in auto-scrubbing of lists. Old emails are automatically cleaned out of your lists.
- Emails are easy to customize - I can either use my own html/images or pick one of their existing templates
- There is free preview & testing of emails. Emails are hard to get right across all the different clients (don’t even get me started on lotus notes
) - There service is reliable. I haven’t had any issues in the 3+ years I have used their service.
- They are experts in their industry. Their blog is top-notch. They often post research & tips that really and truly help. For example, check out this post about CSS support in email clients.
- They have a powerful API.
- They have serious reputable clients (this can help if you ever need to justify a decision to someone).
